07 Jul 3 Reasons My South of the River Home didn’t Sell…

Avoid Expired Status

The numbers are staggering, in the past few years the percentage of Listings which have Sold in the Twin Cities area is lingering around  52% .  Unfortunately, listings which do not sell end up on the Expired or Cancelled list.  Since 2007 we have listed and sold nearly 100 homes which were previously canceled or expired.

The Top 3 Reasons a home does not sell 1) Marketing Exposure 2) Condition of the home  and 3) Asking Price

If your home expired, it’s important to carefully and candidly examine all three reasons. Start by evaluating the list price, pay attention to which homes in your area sold while you were on the market. Don’t compare your list price to other homes which are actively on the market, this can be misleading.

Next, take a sincere look at your home’s condition. Read through the descriptions of the sold homes in your area and pay attention to the updates.  Ask yourself if your home’s condition keeps pace with the condition of homes sold South of the River?

Finally, examine the marketing that was done for your home. Did your home recieve the latest Marketing Operations available such as Professional Photographs, Buyer Motivating Text Under Photos, Virtual Tours on major Websites, a Custom Website, a Web Commercial, Email Marketing Campaigns?

Homes which expired in Apple Valley, Farmington, Eagan, Lakeville, Rosemount, Prior Lake, Savage and Burnsville can re-enter the marketplace and achieve sold status.  This time, before entering the marketplace have a list of questions ready regarding marketing activities, make the necessary changes in condition if possible and take an assertive approach to pricing!  For more information, read our canceled and expired listings page.

Read what Sheryl’s clients say about working with Sheryl and the Selling South of the River Team!

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