We Listen. We Focus. We Obtain the Best Outcome for You.
Each home sale is unique and your goal may be different from your Neighbors. Your goal may be selling your home quickly, selling in ‘As-is’ condition or selling for the most money. We recognize this may be a happy occasion or it may be the best solution to avoid financial stress! We listen attentively, focus on your goals. and understand the importance and urgency of your home sale. We are confident we can achieve your goals.
Our Precision Pricing Strategy is key to selling your home in any market condition. The ‘Show Ready Review’ will make sure your home shines during showings. Modern Marketing, persistent follow-up and communication skills make all the difference. Negotiating the purchase agreement means maximizing the price while minimizing the risk. We use all available options in MN contracts to ensure the best possible outcome for you.
How we calculate
your home’s value
Pricing Real Estate is equal parts science and art form, experience truly counts!
We focus our analysis on the Four Fundamentals of Value. First, the Location of your home, using city or school districts. Second, the Total Finished Square Footage and Foundation Size of the property. Third is the Year Built of the home or date of major renovations. Fourth, we consider the Style/Floor Plan of the home.
We then consider amenities which the property offers. These amenities include number of bedrooms, baths, garage spaces, porches, decks, walk-out basements, luxury baths, fenced yards, landscaping, views, upgraded appliances, size of kitchens, granite countertops, sprinkler systems and more.
Next we factor in the condition of the property. This includes the age of major mechanical system such as furnace, AC, water heater, septic systems. Conditional factors also include the overall appearance of flooring, walls, cabinetry, lighting, trim, ceilings, and exterior items.
Lastly, we look at current economic factors which influence the value of real estate. This list of economic factors can vary and includes interest rates, unemployment rates, number of competing homes for sale, new construction homes and inflation.
Our thorough analysis ensures that we can recommend a precise value for your property.
Marketing Examples
There are Four Key Factors which affect the sale of your property: Condition of the Home, Pricing Strategy, Marketing Exposure and Economic Climate. We will help you navigate all Four of these factors to a successful sale.
We Love Listing and Selling Homes! Each Listing receives a custom online Sales Presentation with all the details of your property. Your home receives a fully customized Marketing Plan, outlined and scheduled for 6 weeks. We create a Google Drive folder and calendar for your property so you can follow each marketing task, email, post, blast campaign and see results.
Specific Marketing Steps
First we order a Professional Photo session including a popular Matterport Virtual Tour. We also provide Aerial Drone Photography, and Twilight-enhanced photos. Professional photos are one of the most important steps in marketing real estate.
Your Matterport Video will also be attached to the MLS listing and placed on Zillow and other supporting websites. Homes with tours are seen online exponentially more than homes without tours!
The photos are further enhanced by using Virtual Staging, and full Floor Plans, because everyone loves a good floor plan!
Next we create Engaging Content descriptions for your full Color Brochure. These descriptions are also used as captions on your photos in the MLS.
We create a Series of Social Media Ads and Posts for Facebook, LinkedIn and Instagram. This series is created using professional software and keeps the focus on your property! We use Social Media because it can uniquely reach Buyers who may have created website searches that are inadvertently screening out a home like yours.
We now identify a customized list of Agents most likely to be working with Buyers of your Home. This is a time-tested old school marketing strategy that most agents don’t utilize. It takes extra effort, but it’s worth it.
Lastly, Open Houses, Email Marketing Campaigns, Just Listed Postcards and Direct Mail provide continued Market Exposure for your property
Economic Factors
Many external economic factors influence the Real Estate market, including inflation, mortgage interest rates, Federal Reserve’s Mortgage backed securities policy, the Bond market and Unemployment rate. Important internal market factors include Housing Supply, Mortgage Application Rate, Distressed Sales and the Rental market. We monitor and assess this information daily in an effort to best advise our clients.
Negotiating Experience
Maximizing your equity while minimizing risk is how we protect your interests. Our in-depth knowledge of the MN Purchase Agreement ensures favorable terms for our clients. Such terms include Mortgage Pre-approval requirements, Earnest Money, Financing Deadlines, Inspection and Appraisal Timelines. Our experience Negotiating over 1,200 Residential Sales guarantees we will anticipate and prevent the most common issues.
MANAGEMENT AND LEASING
We are experienced Real Estate Investors and Property Leasing Specialists. We provide Rental Market Research, Leasing Advertising, Showings, Lease Negotiations and Contract Services. We are skilled at establishing Tenant Relationships resulting in long-term lease agreements and low turnover rates. We can provide a Rent vs. Sell Analysis to help determine if leasing is right for you.
