Social Media to Market My House?
Social Media is sweeping the world of marketing and business, including marketing homes for sale!
If your home is currently for sale in Burnsville, Eagan or Savage, you may be wondering, “Should my Home have a Social Media Marketing Campaign?”
Last weekend, I was explaining my opinion to a new client whose home we are listing in Lakeville next week. I outlined it this way, there are two groups of potential buyers out there, ‘Declared Buyers’ and ‘Undeclared Buyers’.
‘Declared Buyers’ are people actively looking to purchase a home, they have decided to act and are now taking steps such as mortgage pre approval, listing or selling their current property or giving notice to vacate from their rental. This group of Buyers is fairly easy to reach, they are readily found on all the major home search websites and have auto-searches set up to capture the newest listings.
Successfully Marketing a Home in the Southern Suburbs to Declared Buyers is straightforward and best accomplished with professional photos, custom text, virtual tours, property specific websites, slide shows and other top presentation materials on all major websites frequented by these buyers.
The ‘Undeclared Buyer’ group is the population at large, reaching them used to be called Mass Marketing. In the past, Mass Marketing activities included posting a flyer at the local coffee shop, putting flyers on bulletin boards of nearby businesses,or running a star tribune ad to the entire Minneapolis Metro Area. Mass Marketing of a Home has gotten a facelift, at least it has in my marketing plan.
Enter Social Media! It’s the fastest, most reliable, and captivating form of Mass Marketing ever known to Realtors!
I love watching the quick circulation of information through Social Media. The other day, Laura posted one of our listings on facebook, turned around for just a few seconds to say something and when she turned back to the computer, the home already had a ‘Like” and a comment. Wow! When we post a story about a listing we are able to track the views through Google Analytics, this past week one home received 82 click-throughs back to the website to read the whole story. These 82 click-throughs came in the first 24 hours!
Because the Social Media audience is ‘Undeclared Buyers’, we can’t rely on standard Home Advertising styles to catch their attention. These potential buyers do not have their ‘HomeforSale-Dar’ turned on, so they easily overlook the ho-hum This home has 3 bedrooms and 2 baths…jargon.
The Solution is to publish information about the home in an original, entertaining manner. If the marketing materials are fun to watch and personalized more people will feel comfortable to share it on their own facebook or twitter account. To accomplish this, we provide 4 distinct marketing pieces, designed to work well for the Social Media audience. In addition, we mix it up, putting a property on facebook, twitter, linked in and more.
There are limits to the effectiveness of Social Media, it should be kept in perspective. Remember, it’s really just a digital flyer on the cyber space bulletin board of the general public. We know it’s a long shot to find the buyer for a particular home with this method, what we are really hoping for is that someone will mention the Apple Valley Home we just listed to colleagues at work, and someone will say, “My (insert friend or relative here) is looking for a house in Apple Valley, where is that one? Can you send it to me?” All exposure is good exposure.
For a closer look at the role Social Media can play in marketing your South of the River home, take a look at our Selling South of the River Facebook page. If you would like to discuss how incorporating a Social Media Marketing campaign might help sell your South of the River Home, just let me know. I always love hearing from you!
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This was our second house with Sheryl, she's done a fantastic job both times. She and Bo are very knowledgeable about the sale and purchase of homes. We will definitely be using them again for the third house! Thanks again Bo and Sheryl!
I am proud to not only call Sheryl Petrashek my agent, but now also a friend. I remember the day we met to talk through the details of selling my home. Sheryl knew I was a bit emotional about moving but also helped me keep the end goal in perspective throughout the process. The way that she is connected in the area, understands the market and knows how to navigate every part of the selling and buying process is impressive. She listened to my situation, what my kids I were looking for in my new house and then helped me find it. Sheryl’s approach to explaining the process and helping me think through next steps couldn’t have been more spot on. From start to finish Sheryl has always considered what’s best for my family and I and for that I am truly grateful!
I have bought and sold three houses in Dakota County since 1992. I have never had such a great experience with an agent. The whole process from first interview, to closing was absolutely smooth and easy for me, because of Sheryl Petrashek and her staff. They never failed to keep me up on progress, and reassured me when I got nervous!
From the moment we met Sheryl, we liked her. She has a personality that sets you at ease and a professionalism and knowledge that give you loads of confidence in her guidance. Our home values had been negatively impacted by neighborhood foreclosures and lack of comps, but Sheryl put her real estate expertise to use and was able to market our home in such an amazing way that we were able to sell our home for much more than we had hoped! (We had two offers in four days– one for asking price and one for more than asking!) I might also add that we were out of town for much of the time due to a work relocation, and Sheryl kept a close eye on all of the details in our absence and made sure everything ran smoothly. We would definitely recommend Sheryl Petrashek for any of your real estate needs. She is the complete package– friendly, professional, knowledgable, and detail oriented.
This is my second time working with Sheryl and she was every bit as thorough and knowledgable as she was when I worked with her the first time in 2006. It’s clear she really knows the process and had everything covered before anything ever occurred to me to ask her about. I’ll definitely look her up the next time I need anything handled in the realm of real estate, and certainly I’ll refer people I know to her as well!
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I have had the best experience with Sheryl buying my house. It’s a very exciting time and also a big decision of my life, but she made it sound really fun and simple to me, always gave me feedback on things that made so much sense and made it so easy for me to make my decision. Very knowledgeable, pleasant individual to work with and I am so grateful. Thanks Sheryl.
Sheryl and Bo went above and beyond expectation with ideas, personal attention and services for enhancing my buying experience on both the buying and selling side of the equation. They were organized, professional and set expectations that ultimately proved to be spot on.
Sheryl Petrashek has been our realtor for many years. She has helped us with several real estate transactions, both buying and selling. Sheryl is extremely knowledgeable, experienced, and very professional. We would highly recommend her to everyone. She and her wonderful team have gone above and beyond to ensure a very smooth process with each of our real estate transactions.
She was communicative, efficient and worked very hard to help us sell our home! Our townhouse sold faster than we thought and we got what we wanted for it. She was very helpful!!
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It was so nice to work with good people like the Petrashek family. From our first contact, their understanding, patience and promptness in answering our many questions was so appreciated. This was our first experience in selling a home and the Petrashek's made it a very satisfying experience. We will recommend them to all our Minnesota friends.
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Sheryl is a very caring agent.She will do everything she can to help you. She also found us a home. She is the best you can find. Thanks for everything. By the way Bo is great too.
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I recently sold my home and used Sheryl and her team as my realtor. Before the transaction was even complete I was already recommending her to my family and friends. She has such a broad understanding of the market and has a passion for what she does. I really appreciated the one on one time she spent with me to explain the market conditions, my home’s value and all of the options available to me. Sheryl is my realtor for life!
After accepting a promotional opportunity in another state, I had no choice but to put my house on the market during the late fall which was by no means ideal. With very few people looking to buy during that time, you can imagine my angst. Sheryl however kept us very informed along the way telling not to panic and gave me great advice on when I should slightly drop the price a bit or when to hold tight. During the winter months when I was no longer in my home, she also made sure to physically check out my house each week to be sure the furnace was still working and no pipes issues. Another huge weight off my shoulders. She also knows her stuff in regards to marketing. She literally spent one afternoon helping me arrange my furniture to make sure my house photographed well for the online photos. She also uses a professional photographer, so the pictures were great!
We did a google search of realtors in our area and that's how we met Sheryl. We knew after our first phone call to her that we wanted her to be our realtor. Sheryl is incredibly patient and good at explaining what to expect in the home selling/buying process. When looking at homes, she took the time to educate us on the pros and cons of each home. She knew what we wanted when we often didn't know what we wanted ourselves. We also had the pleasure of meeting her husband Bo who was equally a joy to meet. We wanted to see a home on short notice and Bo stepped in for Sheryl. Her whole team is wonderful and they were always there to answer our questions. We really enjoyed looking at homes with Sheryl and will miss doing that now that she found us our home. We will definitely suggest her to anyone we know looking to buy/sell a home.
I am beyond delighted with the services I received from Sheryl, and her team! Sheryl’s marketing strategies for the sale of my townhome were incredibly well thought and professional, and as a result, my townhome sold very quickly. In a competitive market, Sheryl ensured that I was able to see new homes as soon as possible during my search for a new home. Sheryl, and her team, remained in constant contact, and they were always there to answer any questions that I had, or schedule a showing at the drop of a hat. The selling, and buying, processes were beyond smooth and I couldn’t be more grateful for the services I received. Sheryl’s years of experience, marketing strategies, and communication made the selling, and buying, processes painless and easy. I would highly recommend Sheryl’s services for your selling and buying needs. Thanks for everything to Sheryl, and team!
Sheryl and Bo are a great team and put together an outstanding marketing plan for our home. The result was seven showings and multiple offers in three days on the market and a sale for more than our asking price. The follow through on the details has been outstanding. We would highly recommend them to anyone looking for a great agent.
Sheryl has been great throughout the entire process of finding and negotiating the purchase of our new home. We feel as though we have always been her top priority. Her responsiveness to our questions and concerns and her dedication to our project has been outstanding. Her knowledge of the local area and the constructions methods and terminology is impressive beyond compare. She has made the entire experience very pleasant and painless. We will highly recommend her to anyone planning to buy a home.
Sheryl was referred to us for our unique home buying experience. Her understanding our of needs ensured that our initial property purchase would ultimately allow us to fulfill on our home building goals. Sheryl market knowledge with property visits were always spot on and informative. She always had her information prepared and outlined to provide the best options a property had to offer. Sheryl's candor navigating those options was very much appreciated, as she always kept our long term goals in site. Sheryl is an "all-in" agent. She will ensure that your expectations - start to finish - will be met, and that your home buying experience will be a pleasant one!
Sheryl is absolutely wonderful! In this economy I thought selling our home would be next to impossible but Sheryl made it so easy! Sheryl will go that extra mile for you. She is extremely knowledgeable and offered great advice and recommendations to get our home ready for showings. She is not only very professional but very likeable and friendly. I highly recommend Sheryl and look forward to working with her to buy my next home!
We went thru much effort to find a realtor that provided a real value added to the process. The recommendation from Greg Bjorkland led to us interviewing you. We were very impressed by the type and degree of analysis done to determine the market for our home; for the multiple channels to the marketplace that you used; your team approach that covered all the time sensitive bases needed to get us to closing; and probably most of all; your really profound ability and insight in analyzing and handling sensitive issues and negotiations. Barb & I found ourselves saying about 6 different times throughout this experience how incredibly grateful we were that we had Sheryl on the job. And I don't hesitate to say that I've never said that about any realtor before. Thank you again!
Working with Sheryl & Bo Petrashek along with her team in the selling of our townhome in Burnsville and our home purchase in Apple Valley far exceeded our expectations on many levels. From our first meeting she put us at ease answering all of our questions. As I'm sure she would tell ya there were many. Also being easily accessible and just over all great having her in our corner working for us. To be honest now that we close this Thursday, the only downfall is that we will actually miss her. If the need ever arises where you're in the market to buy or sell I would highly recommend Sheryl and her team. I know she will always be my go to should we need an agent.
I first met Sheryl in 2006 when we sold our first home. She impressed me immediately. She’s knowledgeable, experienced and savvy in real estate. Sheryl calmly explains the process because it can be overwhelming and stressful, at least for me. Her “customer service level” is understanding as she returns calls or emails in a timely manner or her “team” does. My husband and I would give Sheryl Petrashek and 5 star A+ rating and would recommend her without hesitation. I have given my entire family her name for their future real estate needs! THANK YOU SHERYL FOR EVERYTHING!
Hard worker doesn't even begin to describe Sheryl's drive to go above and beyond the call of duty. She is extremely knowledgeable and without a doubt has her client's best interest in mind. Would choose her again and again and would highly recommend!!
Sheryl and her team are fantastic. They were there every step of the way for us. We sold our house in 4 days for the asking price. We would recommend Sheryl to anyone.
Sheryl is in the process of helping us to prepare and understand the current market. Her knowledge of the real estate trends and in depth analysis allows us to maximize the sale of our home. Along with her being patient, helpful, enthusiastic and the most understanding person to work with! We look forward on working with her!!
I am so glad I got to work with Sheryl and Remax Results. Sheryl was open, totally flexible to my schedule, and very good at keeping me updated and informed about homes available. After helping me finally find the perfect place the entire team did a great job of guiding me through the process and preparing me for an easy and successful closing. Honestly, I don’t think finding and buying a home has ever been easier. Thanks
Sheryl was very knowledgeable and took the time to listen to our needs with the sale of our home. She kept us informed of the current market and future trends that may have an impact on our sale. she took a lot of pressure off by keeping us always informed as we were not present for most of the process. I highly recommend Sheryl to anyone selling or purchasing of a home. If you listen to Sheryl's advice on staging your home and the current market you will have a very good chance of selling your home.
This is a second time that I worked with Sheryl in purchasing my home and all I can say that both times I felt like I was her only client. I had specific need for a particular floor plan and she was amazing at finding exactly want I needed/wanted. She puts time and effort to make her clients fully satisfied. She is extremely knowledgable and gives great advice.
I can't say enough about Sheryl and her services. I'm completely impressed and satisfied with the handling of the sale of my home. Sheryl's honesty and integrity shines through from the beginning to the end of the process of selling my home. She did a fantastic job marketing my home and delivered exactly what I wanted/needed to sell my condo. Sheryl and her office made selling flawless and very easy.
Sheryl is very knowledgable . Keeps up with market trends and advises you accordingly. Easy to work with. Does a great job working with you to get your house ready to place on market. Answers phone calls promptly and calls you on the progress of the sale.
Wonderful experience and a great realtor with no pressure sales! Always willing to make things happen!
Sheryl worked with my husband and me to sell our house at a difficult location. Sheryl tried many approaches and we successfully sold our house. I really feel it was because of Sheryl's thorough and consistant effort with showings, open houses, and marketing that made the difference. Sheryl is a great agent and partner in this process. She also helped us find our next home!
We had our townhouse on the market for over 7 months with another realtor and had no offers. Sheryl was recommended to us by a friend, so we decided to switch and give her a try. Within two weeks of working with Sheryl, we had an offer and sold our townhouse. She also found us a wonderful new home to purchase. Sheryl and her team made the whole process seamless and effort free. If you want great results, Sheryl is the realtor for you. Thank you!
Sheryl was very knowledgeable. She was always quick with answers to questions and right on top of the whole process. I would recommend Sheryl to anyone needing a real estate agent.
Working with Sheryl has been great. She's extremely knowledgeable about all aspects of the buying and selling process and is able to give expert advise. She and her staff are very organized and do a wonderful job of keeping us informed of all the moving parts. We appreciate the work of Sheryl and all the others who have helped us with this process.
Brian and I chose to work with Sheryl because of the wonderful experience we had with her when we purchased our current home. Sheryl guided us through every aspect of selling our current home and buying our new home. She gave us advice on staging our home and responded to our questions quickly. Overall, we had a wonderful experience working with Sheryl.
Sheryl was very instrumental in both the purchase of our new home and sale of our old home at the price(s) we wanted. She is very knowledgeable about properties and their values. Whenever I needed to talk to her she would always respond. Not only is she a great Realtor but a better person you won't find. You won't regret having Sheryl as your listing agent. She gets thing done.
Amazing Agent that worked very hard to get me the condo I wanted at a great price :) Would definitely recommend Sheryl Petrashek and her team!
We are very happy that we could meet high experienced professional when we started searching of our new / first home. We are property virgins and when we met Sheryl we had a lot of questions and worries. Sheryl could provide us the best support and help. She was keeping under strong control every step of our deal. She gave us all necessary information and documents in time and without delay. We received a real support from Sheryl when we had to arrange an international money transfer and we can say that this step of our deal has been done in accordance with all regulations and without problems. We want to tell Sheryl thank you so much because we’ve got a high quality service from her personally and from her team. We had a strong feeling that we were a VIP customer when we were working with Sheryl.