Online Appeal is the New Curb Appeal, Will your Home Shine?

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My belief is…it’s finally happened. The importance of your Home’s Online Appeal has surpassed the traditional Curb Appeal!

This doesn’t mean we should ignore your true curb appeal, your home still needs to look inviting from the street as potential buyers drive by, or pull up to the house for a showing.

It does mean your Listing Must look Good Online, just to be noticed, it must look Great Online to be competitive in today’s market. It was only a few years ago that having your Listing Advertised on various websites was a wonderful marketing edge. Those of us Realtors who adopted internet advertising during the early stages were rewarded with increased sales for our clients. Just being on the internet gave our listings a Competitive Edge.

Now, nearly every listing is online and usually on many sites including the Listing Brokerage, Realtor.com, Trulia, Zillow and other sites.  The Competitive Edge and the Wow Factor for your Listing Online are now achieved, not by just being on websites, but rather by how Appealing your Home looks Online.

Standing out Online can be accomplished with a good plan!

  • Start by performing the Extreme De-Cluttering explained in my previous post.
  • Next be sure to have Great Photographs, this is so important. I hire a professional photographer to take the pictures for all of my listings, it makes such a difference! Post the maximum number of photos allowed by each of the premium websites.
  • Be sure to have lots of descriptive text under each photo. Text needs to be enticing, targeted to help potential buyers ‘see themselves living in the home’.
  • Add a Virtual tour, slide show, and a link to take buyers over to a custom website made just for your home.

There are more tricks and tips, but this should give you a good idea of the basics. According to Realtor.com, homes with a Virtual Tour are viewed 50% more often than homes without a tour. Some websites claim that Listings with multiple photos are viewed 300% more than homes with only one photo.

Read what Sheryl’s clients say about working with Sheryl and the Selling South of the River Team!

Click here to Search for all homes listed in Eagan!

Click here to contact Sheryl if you would like her to “Sell my Eagan Home!”

Landscaping makes for nice curb appeal

Beautiful Curb Appeal often relies on Lovely Landscaping

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About Author

Sheryl Petrashek is a Realtor with Re/max Results. She is based in Apple Valley and Sells Real Estate in Apple Valley, Burnsville, Eagan, Lakeville, Rosemount and Farmington MN.

7 Comments

    • Sheryl Petrashek on

      Thanks, I haven’t done any guest posting but I am open to the idea. I will check out your site and maybe we can come up with a topic which works for both blogs.

  1. Excellent article and easy to understand explanation. How do I go about getting permission to post part of the article in my upcoming news letter? Giving proper credit to you the author and link to the site would not be a problem.

    • Sheryl Petrashek on

      Hi, you can use clips of the article in your Newsletter with credit and a link back to my website. I’m glad you like the information enough to share it.
      Thanks

  2. I am really inspired with your writing talents as well as with the format on your blog. Is this a paid design or did you modify it yourself? Anyway keep up the nice high quality writing, it’s uncommon to see a nice weblog like this one nowadays..

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